Aestheticism Hair Show 2012 at Cafe De Paris

 International Creative Director George Akkad and Creative Director Andrew Thomas Corbett    Showcase there Avant Garde hair show  titled 'Aestheticism' at Cafe De Paris on Saturday 29th September.

 The hair show looks at the power of suggestion rather than a statement celebrating the cult of beauty. Throughout the show life imitates art as sensuality, linking to the Aestheticism manifesto.

 Aestheticism began by looking at the inter- relationship of beauty in hair, makeup and fashion with George and Andrew researching heavily the art movement of the same name.

 Working with textures, taking inspiration from ropes and nets whilst also looking into Arabic textiles along with local folklore. Exaggerated beauty is the dominant statement in this collection, with the hair reflecting poise and strength. Black clothes resemble divinity found in ancient folklore and legend.

 George worked with his team to manifest his concept of 'Total Beauty' which translates easily from image to runway. Set in an Avant Garde aesthetic, the hair transcends structural elegance creating fluid geometry. The pieces were constructed using synthetic hair treated with hairspray creating the nets, twists and basket weave.

 Being a creative & visionary to me implies a constant search and desire to create new frontiers with hair. Being receptive to stimuli all around me means I can create freely using hair as my means of expression." states George. This mindset along with the cohesion of products, hair, clothes and makeup makes Aestheticism a powerful collection.